Innovative “Platform Branding” Publicity at Guntur Railway Station

A first of its kind, innovative Commercial Publicity Avenue – “Platform Branding” has been introduced at Guntur Railway Station o­n Guntur Division of South Central Railway. Shri N.K.Prasad, Divisional Railway Manager, Guntur Division commissioned the same o­n 26^th September, 2014. 

This “Platform Branding” Commercial Publicity Contract covers Platform No’s -1, 2 & 3 and 4 & 5 at Guntur Railway station and is initially awarded for a period of o­ne year. Under this scheme, the contractors are permitted to air advertisement o­n their business establishments for the duration of twenty seconds before announcing the arrival/departure of trains o­n respective Platforms through computerized Public Address (PA) System available at the Railway station.

Speaking o­n the occasion, the Divisional Railway Manager spoke o­n the emphasis being laid by Guntur Division to explore the possibilities of generating additional revenue through novel ways of Commercial publicity, such as “Platform Branding” which has been introduced.

Shri C.Ramakrishna Senior Divisional Commercial Manager & Shri N.Issac, Senior Divisional Signal & Telecommunications Manager, Guntur Division were also present o­n the occasion.